Enabling birth & postpartum doulas to easily accept Medicaid Loula is a New York, NY based digital health startup building a provider network for birth and postpartum doulas accepting health insurance. Starting in California, Loula provides a platform that makes accepting health insurance seamless — we take care of credentialing and contracting, eligibility checks, and revenue cycle management so that doulas can focus on providing excellent care to their clients. Our mission is to dramatically increase access to doula care for expecting families by making insurance acceptance accessible to doulas.