Modern ecommerce for petite women The average American woman is petite at 5’4”, yet only 4% of clothes are available in petite sizes. Petite women are a hugely underserved segment. So why is no one paying attention? Short Story is a first-of-its-kind platform dedicated to styling petite women and helping them discover new products. We’re a team of curators and problem solvers who are passionate about finding style, quality, and fit. Our mission is to remove the “ugh” from the shopping equation and support petite women in expressing their stories, stylishly and confidently.